Original Thinking for Tornos US January 1, 2007     Moving Forward   Since joining Tornos Technologies in June, I have seen many things that impress me.  First and foremost on the list is the Tornos product itself.  The quality of the Tornos product line is unparalleled.  The Swiss design and precision deliver incredible, sustainable speeds.  And the new DECO Sigmas turn metal into money faster than anything else on the market!    Another is the commitment to success.  There are many quality people working for the Tornos organization globally — and I’m proud to have a talented and dedicated group of individuals — from the internal support, applications and service teams to our top-notch distributor network — behind me here in North America.

Scott Kowalski President Tornos US

 

The next thing that energizes me is the incredible unrealized potential of the Swiss turned parts market in North America — from the productivity demands of the automotive industry, to the complex parts made of exotic materials for the medical parts industry; while not excluding the tiny, precision parts for the ever-changing electronics and micro electronics industry. All these applications require the extreme precision that is ubiquitous in North America today; the kind of precision that The Original Swiss Turning Center achieves day in and day out.

 

Finally the all-important task of attracting new and retaining existing customers: this is and will continue to be a top priority for me.

 

 

Customers are top priority!

 

By the end of the 2006, I will have implemented several important new initiatives designed to strengthen Tornos US:

 

• 4Corners: With the addition of two new Centers of Excellence (one in Connecticut and one in the suburbs of Chicago), we will be able to deliver a higher level of service to all four corners of the North America.  Both locations will house sales, applications, service and parts distribution operations, greatly enhancing our operating performance. Watch for an announcement about our new, streamlined facilities in both locations very soon.

 

• DirecTConnecT: This new service program shows we’re serious about service in North America. Development of this new website dedicated to the needs of the North American market is underway and set to launch officially near end of 2006.

 

• Intense recruiting and investment in additional talented people to join our operation.  And already, success — we are very proud to announce that Bob O’Hara has joined on as our new Operations Manager!  Bob comes to us with 14 years spent managing the North American Advanced Technical Support Department for AgieCharmilles. He will head a revitalized customer service department of 21 experienced Tornos technicians and applications specialists. 

 

• Launching a new “Original Thinking” North American marketing campaign extension – aligned with the global Think Parts Think Tornos branding statement. The “Original Thinking” campaign builds on the recognition in North America of Tornos as “The Original Swiss Turning Machine” and extends that idea to encompass all the ways Tornos US is embracing new ideas and Original Thinking to strengthen the brand in North America.  The campaign will not use traditional advertising channels to convey its message.  Instead, Tornos US will use new media and innovative web-linked print to communicate the new perspective.

 

Bring it on!

 

We at Tornos US have established an intense focus on original thinking across the company and I am confident that this will result in excellent customer growth and loyalty in the future.  We’ve got aggressive sales and service targets for 2007 and the enthusiasm to make it all happen.  Thus, our battle cry: Bring it on!